• Alex Craver

To Get More of What You Want You Must Give More People What They Want

There are have been countless quotes regarding this principle so I am going to break it down. First, I’m going to list a few of my favorites:

“No one has ever become poor by giving.” – Anne Frank

“We make a living by what we get. We make a life by what we give.” – Winston S. Churchill

“Always give more than what’s expected,” – Donald J. Trump

“In everything I did, I showed you that by this kind of hard work we must help the weak, remembering the words the Lord Jesus Himself said: ‘It is more blessed to give than to receive.’” – Acts 20:35

One of the most influential books on my life has been The Go-Giver. I would encourage everyone out there to read it. It’s a quick read, only a few pages. Obviously, by the title, the book explains the shaping of an individual that struggles with getting the focus off himself when it comes to business. He learns some valuable principles, which are summarized throughout the book. Below, I summarize a similar list, but they are more so the Craver Laws of Stratospheric Success:


No matter your calling, create value. Don’t just think of value as whatever you are getting paid, that’s too selfish of an outlook. Consider value as something you are giving away to others. The more you give in value than you take in payment defines your true worth in the marketplace. To revisit the money aspect, your income is determined by how abundantly you place other people’s interests first. There are countless examples of this that are often overlooked. First, Amazon is a mega-sized company that certainly puts customers first, and for a very long time was not profitable. They have since turned that around but have never taken the focus off of their customers. Another example is the Amway Corp. Amway provides families around the world the ability to attain the American Dream. It is an incredible business-model and all involved can profit greatly.


Life isn’t about collecting and hoarding all the money you can. Money is a tool, period. Make your goal touching lives. In all aspects of life, picture your ideal customer or client and picture how he or she thinks. Gear your products or services towards that type of customer and feed them with content that encourages them. The best companies touch lives. They go far beyond simply selling a product or service. I separate myself from everyone in the market by creating an astronomical goal. My Mission: Elevate one’s thinking to realize what one can receive is directly connected to what you believe and what you expect. Not enough people understand that you must expect the best in all situations; otherwise you will continually be stuck with mediocre.


I’ve discussed this in other blogs, namely Keys to Mastering Any Social Situation. Through all activities, you are communicating something; whether good or bad you need to be aware of this. In order to grow your network, you must be approachable. An example that comes to mind is that I am an accountant by trade and have befriended many lawyers and bankers so far in my short career. Now, we are all young and don’t really point business to each other, but one day I know that my little power network of bankers and lawyers will all point business to each other and we will all benefit big league. In a similar way, people will be drawn to you for being genuine and for being different.


The most valuable gift you have to offer is yourself. This is where most people get tripped up. Too often people either focus too much on themselves, or they don’t accept praise when they did something well. If someone thanks you for your hard work, accept it and say, “The job isn’t finished, I will keep grinding until it’s perfect.” You were put on this earth for a reason, and that reason was to be the best version of yourself! No one is going to be a better version of you.


The key to effective giving is to stay open to receiving. If you made it through all the other steps, then you just need to keep giving and believe that one day you will receive back greater than you ever hoped or dreamed. Two examples come to mind. First, the parable of the talents from Matthew 25, in which one of the servants came back with double the talents and the master was very pleased and provided the servant with more. My second example is of Donald Trump paying off the mortgage of a kind person that helped him change the tire of his limousine when he had a flat. Apparently Mr. Trump was traveling on a busy highway and was waiting for a repair truck to come, but a kind man stopped and offered to change his tire for him. Mr. Trump asked for the man’s address. The man thought this was strange, and in an interview disclosed that he nearly didn’t give Mr. Trump his address. Little did he know, if he wasn’t open to receiving, he never would have given his address and then later received a letter with a check for a sum of money which was used to cover the mortgage of this kind man’s home.

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