You have to become obsessed. Obsession is when you're out of ammo but you still run at the guy and take him out. Obsession is the thing that makes heroes. Motivation doesn’t make heroes. Obsession keeps you up at night. Motivation doesn’t keep you up at night. How do you get there? How do you get obsessed? Do you get there by showing up every day and not quitting? And how do you show up every day and not quit? You have to become obsessed. Our lives change every day.